OSCAR

senior strategist

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brands i’ve

worked on

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[ŠKODA]

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📍LDN.

latest thinking from my publication

three.third.3

Introducing Signals - an end of week newsletter sharing the best bits of the internet and what brands can learn from it. This week, we’ll chat about @fredagainagainagainagainagain India tour, @flynorwegian challenge with @british_airways, and surveillance aesthetics presented by @alexachung and @kyliejenner. Read the full article now. Link in bio.
Brands are increasingly tapping into entertainment to build cultural salience - Grindr x Madonna’s partnership is one of the latest examples. But was Grindr successful in making this partnership work for them? Read more on our Substack. P.S. Madonna’s new album, Confessions II, is out now. Stream it everywhere. #Madonna #Music #Grindr #CultureCommentary
Fashion brands are changing the social media advertising game and Balenciaga is the latest brand to do so. Here’s how @balenciaga campaign, A New York Minute, directed by @helloellephanta, starring @sarah__pidgeon and creative direction by @pppiccioli does this. Read more on substack. Link in bio.
Convenience store in Aba - Songpan

Third-culture streetwear brand founder & creative strategist.

Yes to breaking what is sacrosanct; no to “this is how things are done.