Hi, I’m Oscar! I am a Senior Strategist based in London, from Sydney and born in Chongqing. I am a third-culture kid and ran a *pretty sick* streetwear brand built around it.
Today, my mission is to help brands become iconic by making *enjoyable shit*.
I’ve done this for Apple, eBay, and Canon at TBWA\MAL, DEPT, and Howatson + Company.
Third-Culture Kids are individuals who grow up balancing two cultures. For me, it's about mixing Chinese and Australian values and ways of communicating. Why is this important?
Diverse perspectives > bold creatives.
Expressive writing > boundary pushing work.
Culture-first > progressive thinking.
Simple > not reductive.
Flexible across cultures > strategic client relationships.